Head of Content
Taipei or Singapore
Full-time
Marketing
The Head of Content owns Zettabyte’s end-to-end content strategy and publishing operation across our blog, off-site publications, video and media, and paid and organic channels.
What You’ll Do
- Own the company-wide content strategy, editorial calendar, and publishing standards across written, video, and multimedia formats.
- Develop original content ideas that connect Zettabyte’s products, customer needs, and market trends to useful stories for technical and business audiences.
- Lead content for Zettabyte-owned channels, including the company blog, website, newsletters, and social platforms.
- Build an off-site publishing program across contributed articles, partner channels, guest appearances, and relevant industry publications.
- Secure and coordinate podcast appearances, conference sessions, panels, and other speaking opportunities for Zettabyte leadership and internal key opinion leaders, from target research and pitching through scheduling and speaker preparation.
- Plan content for paid and organic campaigns, adapting each idea to the channel, audience, and the stage of the customer journey.
- Create briefs and guide writers, designers, video producers, subject-matter experts, agencies, and other contributors from idea through publication.
- Establish an efficient editorial workflow for research, review, approvals, production, repurposing, and distribution.
- Maintain a consistent voice and a high bar for accuracy, clarity, and originality across all published work.
- Measure content performance and use audience, conversion, and distribution data to refine topics, formats, and channel strategy.
You’ll Thrive Here If
- You have led content strategy and production across multiple formats and channels, not only a single blog or social account.
- You can turn complex technical or business subjects into clear, credible content for distinct audiences.
- You have strong editorial judgment and can develop a differentiated point of view rather than relying on generic trend coverage.
- You have managed a publishing calendar and coordinated internal experts, freelancers, agencies, or creative partners to ship consistently.
- You understand how organic and paid content work together across awareness, consideration, and conversion.
- You use performance data to make editorial decisions while maintaining quality and brand integrity.
- You are an excellent editor and communicator in English.
Bonus Qualifications
- Experience creating content for AI infrastructure, cloud computing, data centers, enterprise technology, or developer audiences.
- Experience producing or directing video, podcasts, webinars, or other multimedia formats.
- Existing relationships with relevant media, podcast producers, event organizers, creators, analysts, or industry communities.
- Experience building a content function, editorial team, or contributor network from an early stage.
Why This Role Is Unique
This role combines editorial leadership with full-funnel distribution. You will not manage one isolated channel; you will shape how Zettabyte explains its work across owned, earned, partner, paid, and organic media.
Details
- Remote; candidates may work from their respective location.
- Applicants must be authorized to work in their respective location.